Video Insights

I've noticed a positive development this last week - thanks to youtube insights. What did I noticed? The video, embedded on my website, is slowing going down in the percentage of total views.

Your video viewership from your website is going down? And that's a good thing? Let me explain...



Out of the 100% of my videos viewers only 68% were from people viewing it directly on my site. That means a WHOPPING 32% of views came from people who did not even know my website existed! And never visited (yet).

If you looked at the graph above the 32% breaks down as follows;

• Google Search 8.0% (youtube insights even reports on the keywords that were used to find your video).
• External Links 8.0% (this includes sites such as twitter, yahoo, bing, blogs, icq search etc.)
• youtube and related 12 % total
• Viral 3.6 % (this is when your video link is shared by email and instant messaging).

From the 32% above more than 20% is from some form of social networking. So yes I think it is a very positive development when my web sites percentage of total views is falling. NOT to be confused with the videos traffic declining.

;)

Using Youtube for your website

Youtube can be a great resource for your website. I'm not talking about google's "YouTube for adsense", although that may be an option if you do not have your own video.

Youtube gives me the chance to embed my video on my website to show my customers how to use the product they purchased. It also allows me to show customers how easy the product is to use and helps convince them to make the purchase.

When making my video I decided to put myself in my customers shoes and asked the questions I thought they may have.

1. What does the product look like when it is on.
2. How easy is it to use
3. How long will it take to put on
4. Can I do it myself
5. Will it be noticeable

Youtube also offers some great insights

• how many times your video was watched,
  
• which countries are viewing your video most,
  
• where people are viewing the video (i.e search engines, external links, embedded on websites or virual shared links),
  
• Who is viewing your video (age, sex),
  
• HOT SPOTS of your video (the area people leave, or if they rewind to re-watch a certain part ect).

All great information when you're looking to make improvements or test different videos.

Ring Guard / Ring Wrap

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Total views: 26136